\documentclass{book}
\usepackage{amsmath}
\usepackage{caption}
\usepackage{float}
\newfloat{matrix}{H}{mat}[chapter]
\DeclareCaptionLabelFormat{myStyle}{(#2)}
\captionsetup[matrix]{labelformat=myStyle}
\renewcommand{\theequation}{Equation \arabic{chapter}.\arabic{equation}}
\renewcommand{\thematrix}{Matrix \arabic{chapter}.\arabic{matrix}}
\begin{document}
\chapter{Dummy Chapter}
\begin{equation}\label{eq:fermat}
x^n+y^n=z^n
\end{equation}
As we see in \ref{eq:fermat}
\begin{matrix}
\[
mView = \left[
\begin{array}{cccc}
xaxis.x & yaxis.x & zaxis.x & 0 \\
xaxis.y & yaxis.y & zaxis.y & 0\\
xaxis.z & yaxis.z & zaxis.z & 0\\
-dot(xaxis, eye) & -dot(yaxis, eye) & -dot(zaxis, eye) & l
\end{array}
\right]
\]
\caption[]{}
\label{mat:matrix}
\end{matrix}
As shown in \ref{mat:matrix}
\end{document}